“The Disney Way”

7:30 am - 4:00 pm, Camino Real Hotel April 24, 2008

Pay before February 28th $100 - Chamber Member, $200 Non-Chamber Member

Pay After February 28th $150 - Chamber Member, $300 Non-Chamber Member

Success in today’s changing world comes from inspired leadership and a relentless pursuit of a long-term culture of excellence. There are great lessons to be gleaned from Walt Disney who believed that creating a memorable experience for “guests” was more about “systems” than “smiles.” In this enlightening hands-on seminar, management experts and best-selling authors, Bill Capodagli and Lynn Jackson, share solid methods to apply Walt’s original Dream, Believe, Dare, Do model in environments from hospitality to healthcare.

Walts Principles & Your Learning Objectives

Dream– Walt made a practice of envisioning the untried and impossible. You create the “story” of how you want to be perceived by your customers.

Believe– He understood that success comes from the entire team, and is enhanced by solid, long-term strategic partnerships. You discover how the customer experience, the employee experience and business profitability, must be balanced to create long-term success in your organization.

Dare– He refused to follow the path of others, sit on the sidelines, and give any credence to the options of naysayers. You learn to take responsibility to “make a difference” in your organization.

Do- He was a master at creating detailed plans that not only ensured results but inspired the entire team to act. The result: a legendary organization with guests who return year after year to relive the magic that Disney created. You learn the invaluable technique of storyboarding to provide a means to identify what is hindering you from delivering exceptional service.

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Fax to: 599-2975 For more information, call Minda at 629-6714 or mvillareal@elpaso.org

Mail Check to: Greater El Paso Chamber of Commerce

10 Civic Center Plaza El Paso, TX 79901 Attn: Minda Villarreal