Developed with the needs of larger businesses in mind, the Star Program forges a public, high- visibility relationship between program members and El Paso’s broader business community. Members of the Star Program have early access to Chamber events, like the State of El Paso series and other opportunities to connect with local leaders. As part of the Star Program, members also receive exposure through traditional avenues like Chamber events as well as new avenues like the Chamber’s website, social channels, and more. Other new benefits include status as a small business benefactor. Small business benefactors act as sponsors for businesses affected by COVID- 19, allowing them to receive organizational coaching and participate in mentorship programs. To make this possible, we will set aside 10% of all Star Program proceeds as part of our “shared value” work to support the Chamber’s efforts to mentor and grow small business in the community.

Taken together, these benefits represent opportunities for larger organizations to invest in and connect directly with local leaders as well as community-focused initiatives. Through the Star Program, members able to demonstrate their business leadership and to support the success of business for all.